Snowman and reindeer shopping
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Is your business geared up for Christmas?

November is upon us. As the nights draw darker before long, thoughts of Christmas will be your company’s main focus (if it isn’t already) as well as your consumers alike. As the business landscape gets more and more competitive, it is essential to make sure you get it right and plan your festive operation sooner rather than later, from stock management to marketing and beyond. After all, it’s the most wonderful time of year!

This time of year is where many businesses enter their most busiest period, where customers will experience a greater interest in your company’s product, service or organisation as a whole. Thus, it’s worth being prepared early in terms of sales, employees and equipment that’s needed.

As we know through previous years, with Christmas comes the festive feel good vibes, not to mention the colder weather! Christmas decorations for your shop or premises shows that you’re in the spirit of bringing joy to your customers – there’s no room for a scrooge in Christmas business marketing and preparation!

From decorations to stock, heating to marketing, retail to hospitality – your winter business funding is essential. Having this in place with a good system in place to handle this extra demand and manage purchasing requirements on the back of this. With this in mind, the process of planning needs to be thought about relatively quickly, as you can bet your bottom dollar your competitors will leap in front of you if you fail to activate these plans early.

In addition, you need to be clear about how much money you are going to need and where to find it. You also need to make sure you’re matching, if not beating your competitors within your industry throughout this lucrative period of business operation.

You also need to work out how much financing you require and when you will need it. While a bit of healthy competition is good for any business improvements, you don’t want them having/using a great idea before you’ve even started singing the first verse of Jingle Bells!

Most importantly of all, don’t wait until your need for extra festive funds becomes urgent. This is the time where you need to assess which funding you may need and what is suitable for you and your business.

It can be helpful to understand the benefits of alternative funding, which can ultimately be worthwhile for the future of your company and the type of service you offer. Thus, here at Aurora Capital, we are funding consultants, assisting UK businesses raise the necessary capital they require to facilitate future plans in your company.

We have access to many different lenders in a range of diverse lending markets, enabling us to source the most competitive solutions for your business. Not only will we strive to source the most competitive offers, but we can advise you on the best product for your business moving forward.

So, make sure you activate your business budgets in good time and reap the benefits that Santa has in his financial sack this year!

If you would like to contact us further about activating your business plans or have any questions for our team as we head into the final months of the year, please give Aurora Capital a call on 01371 870 815. Alternatively, you can email us via

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