It can be argued that one of the great advantages of the internet is the ease of shopping online. It has become so simple to search something online, find what you want and have it delivered to your door for the next day.
Starting an e-commerce business is becoming more and more popular, and the trend does not seem to be going anywhere soon. Research predicts that 17% of US retail sales will be made via e-commerce by 2022.
You can imagine, there is a lot of competition in the e-commerce market. So here are five tips for starting a successful e-commerce business:
1. Think About User Experience
One downside to e-commerce is the fact that shoppers can not see and touch the product firsthand before purchasing. There is currently no solution for this, but you can make the user experience better in other areas of your e-commerce business.
Think about having great images and descriptions of the products. Have high-quality images of each product and lots of them. Also, describe each product in depth. Use concise bullet points for the main features and benefits and then elaborate.
Why not offer free shipping? Little benefits like this can convince potential customers to shop with you.
Also, make your checkout process easy to use. If it’s over complicated users may go elsewhere.
Think about payment options too. PayPal is a good one as it is quick and easy to use, simplifying the checkout. However, don’t put all your eggs in one basket. Data from Milo shows that 56% of online shoppers want to see a variety of payment options at the checkout.
2. Don’t Neglect Social Media
Social media is a core element to any online business, and e-commerce is no exception. In fact, social media is extremely important and can help e-commerce businesses in several ways.
You can use social media to literally get your brand out there and potentially drive traffic to your site. It also helps with brand perception, allowing you to can build relationships with new and existing customers.
When you are first starting out you have a lot to learn in general, so it may be worth hiring a social media manager or VA to help you out.
3. Optimise For Mobiles
The trend of browsing the web on mobiles and tablets is growing. So, it stands to reason that the amount of purchases made from mobile devices is increasing. Research shows that 23% of online sales are made from the mobile.
Not only does having a mobile optimised page help with sales, but it helps with traffic too. In 2015 Google rolled out an algorithm change which boosts mobile search rankings for those that are mobile friendly.
So, it makes sense to have mobile users in mind from the beginning.
4. Prioritise SEO
As online sales are growing, it makes sense that there are more and more businesses taking advantage of this trend. So the e-commerce space is becoming more and more crowded. And 30.5% of traffic sources to e-commerce stores comes from organic searches, so it’s important to brush up on SEO to stand out.
Think about keywords, have a back link strategy and make sure you keep an eye on it all.
5. Think About Your Name And Keep It Simple
It goes without saying that your business name should be unforgettable. To make it memorable, it’s best to keep it simple, as over time simple names become memorable.
It’s also important that your name describes your business, but don’t go too descriptive. Your brand name is important, so don’t rush into decisions and make sure it is right. But don’t take forever over picking your name either, or you’ll never get started!
Whether you are looking to start a brand new e-commerce business or want to add e-commerce to your established business, be sure to keep these basic tips in mind.
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